TAT to launch ‘Amazing Thailand Stopover’ campaign at ITB Berlin 2011

 

 

The Tourism Authority of Thailand (TAT) is launching an exciting campaign on ‘Amazing Thailand Stopover’ to be held from March 9-13, 2011. It is going to be a Seven month campaign and motives to target transit tourists and stopover travellers or visitors to Bangkok.

The campaign is designed to increase attraction of stopping over in Bangkok as a transit hub and help convert today’s stopover tourists into tomorrow’s extended-stay tourists. It will also help enhance the awareness and exposure of mainstream global tourism campaign ‘Amazing Thailand Always Amazes You’.

Thai Airways International, Association of Thai Travel Agents (ATTA), Thai Hotels Association (THA), Thailand Restaurant Association, Bangkok Metropolitan Administrative, Thailand Convention Exhibition Bureau (TCEB), the State Railway of Thailand, Airport Rail Link, and Bangkok Transit System (BTS) are few alliances TAT is enrolled with.